COULD BRITISH STREET FOOD BECOME A VICTIM OF ITS OWN SUCCESS?
There’s no denying that Street Food in the UK is undergoing a renaissance at the moment. Good quality food made from high quality produce, served on the side of a road or in a market or festival with a smile. It’s no great surprise that the British Public are lapping it up.
But like all good ideas, it’s only a matter of time before the corporate companies notice the threat to their own incomes and look to imitate the street food success story.
We’ve been asked by at least four journalists in recently whether we thought the ‘big boys’ would be able to make a go of it. The simple answer is no, but they could take down the whole scene by swamping it with sub-standard offerings that water down what makes street food so popular.
When farmers markets began to spring up across the UK, this was in response to food scares, and a level of mistrust amongst British consumers of mass produced supermarket and fast food conglomerate food.
They also perceived, and personally I would agree, that the food was of better quality and fresher, finally people missed the personal touch of knowing who served you and where the food came from.
On the other hand we see some of the restaraunteurs getting in on the act, in July 2011 Jamie Olivers Feastival at Clapham Common seems to of progressed from the marquee kitchen he had at festival at Jimmy's in 2010, is this a sign that even the TV chefs are trying to get in on the act?
I guess we will just have to wait and see.