Tesco launches plan to reduce waste
Previous system causing confusion
Confusion regarding the difference between ‘use by’ and ‘best before’ dates has long led to the disposal of food which is in fact perfectly safe to eat; a recent survey conducted by the National Federation of Women’s Institutes found that fewer than half of respondents fully understood what ‘best before’ means, which has likely led to the disposal of edible food.
In a joint statement, the FSA and anti-waste campaign group Wrap, suggested fewer foods should be labelled with ‘use by’ dates, to include pasteurised fruit drinks and hard cheese. They instead advocate for increased use of ‘best before’ dates, which simply imply that freshness may deteriorate after this date.
Addressing customer concerns
The products said to be ditching the label include apples, onions, tomatoes and citrus products; that is, ‘loose’ products which are already available to purchase individually and without a label. For those concerned that the change will lead to confusion about which shelved products are the freshest, Tesco have assured customers that there are “rigorous stock rotation procedures in place” to ensure older items do not wrongly remain on shelves.
A step in the right direction
Tesco aren’t the first big brand working hard to discourage food waste; last year the East of England Co-op began selling dried and tinned products that were beyond their ‘best before’ dates. The British Sandwich and Food to Go Association (BSA) also launched a campaign in 2017 in a bid to reduce needless waste and as a result, thousands of pre-packaged sandwiches which would’ve previously been thrown away, are now donated to homeless people. Research across five major retailers showed that this could potentially save up to 2000 tonnes of products going to waste each year -you can read more about the initiative here.
Just last year, we predicted that the BSA’s seminal scheme was a sign of things to come and we’re encouraged by the huge leaps that the industry has taken to reduce waste in such a short time period. Long may it continue.